CREATIVE DIRECTION + TECHNOLOGY + RESEARCH


Client Work





① BOBBLEHAUS SS23 INTERACTIVE ARTWORK

Interactive artwork commissioned by the streetwear brand Bobblehaus for their debut runway show and to be installed long-term at their first flagship store. The design, inspired by the collection colors and theme which draws from nature for a more contemporary streetwear look, takes the form of a interactive topography, which elevates and falls in response to a user’s footsteps. 3D metalic tulipas fall interactively and land on the 3D mesh which forms the digital landscape, stuck below the glass floor. More documentation to come.




PRESS

WWD

100% Design








② OHYAY BRANDING AND CREATIVE DIRECTION


Lead the concepting & art direction for the Ohyay platform branding with my team at DE-YAN. The branding for the interactive and diy video chat platform is inspired by collaging and flat layering.

Graphic design and typography : John Portis & Neo Zhang. Motion design : Sohyun Park.
















③ MONDOGENIUS CG TRAILER

Early art direction and concepting for the Moncler Mondogenius 2021 CGI commercial with my team @ DE-YAN studio.

















④ SAMSUNG UNFOLD

Art direction and concepting for the Samsung Z-fold 2021 CGI commercial with my team @ DE-YAN studio.














⑤ FURLA - MILAN FASHION WEEK INSTALLAION
Art direction and concepting for the 2021 Milan Fashion week pop-up, debuting their new purse Re : Candy.









⑥ THE MET - ABOUT TIME : FASHION AND DURATION EXHIBIT
Video editing and color grading for the interview and short doc series for the Met Museum in partnership with Louis Vuitton and the Met Gala.









⑦ BY FAR - LA FLAGSHIP STORE 

Preliminary concepting and AD for BY FAR’s first flagship store in Los Angeles for DE-YAN studio. Lead designer : Jing Ju.



 

PRESS • Vogue • WWD Fashion





 

⑧ THE CODING TRAIN & THE COMPUTER MOUSE CONFERENCE

Wrote and concepted this talk for Daniel Shiffman for his talk at the 2021 Computer Mouse Conference. The talk is centered around how machine learning and the computer mouse can be intertwined, and what it means for the mouse to be an agent of our body and bahaviors in the digital space.














⑨ STUDIO INSTITUTE xx THOUSAND FELL

Series of filters commissioned by Studio Institute, the two first being for the launch of the recyclable sneaker brand Thousand Fell, and the last for themselves. Created using Spark AR and Cinema4D. 




 
                                             

 From left to right, Doodle Loop & Future Friendly for Thousand Fell, and What LFG?? for Studio Institute. Two right videos are instagramers using the Thousand Fell filters.
















⑩ THRIVAL INNOVATION + MUSIC FESTIVAL

Created a series of artist and press passes for the 16,000 attendee Pittsburgh festival, as well as mainstage visuals for JROD. More details on this project may be found here.














⑫ SYNOPSIS

Worked alongside Special Cirucmstances (Rahul Somani and Anton Marini) as a fellow to develop the open-source, machine-learning-driven video editing software Synopsis. My contributions to this project include design and film consulting, dataset building, workflow and UI prototyping and documentation. More information on the project can be found on its project page or offcial website.