Role • Art Direction / Concepting for DE-YAN Client • Kourtney Kardashian Project Type• Branding & packacking
Executed early concepting, art direction and creative strategy for the branding and packaging of Kourtney Kardashian’s new vitamin supplement brand Lemme (including naming and gummie shapes). Creative director : Dejan Jovanovic; Lead designers : John Portis, Britt Gudas, Sohyun Park, Dušan Miletić. Sketches all by Sohyun Park <3.