Snapchat Lensfest 2020 & 2021

Role • Art Direction / Creative Technology Concepting / Experiential Design for DE-YAN
Event • Lensfest AR Conference, December 2020
Location • The Internet

Worked on creative technology concepting, virtual conference AD, and design of the 2020 virtual conference and 3D web platform at DE-YAN studio. 

Lens Fest, Snapchat's annual AR festival, was held virtually for the first time in 2020. Open to all, the three-day event gathers Snap's community lens creators who use Snap's Lens Studio development toolkit to design AR filters, giving them a platform to showcase their work creatively, interactively and surrounded by the whole Snap community.

︎SNAPCHAT LENSFEST 2021
Concepting and art direction for the new look of our custom platform for the 2021 event, inspired by 3D software wireframes and the infinite possibilities given to user with the Lens Studio platform.

︎PRESS